Even though the decorations have been hung and the letters to Santa have been written, there's still time for some last minute Christmas marketing to ensure that seasonal customers come back regularly.
Try out the following simple and seasonal ideas in the run up to Christmas:
- Offer a free Christmas tree decoration for users over one weekend in December
- Promote a special Christmas-themed product - mulled wine or mince pies
- Hold a Christmas competition - the best Christmas jumper to visit your store
- Try a Christmas themed event - a Nativity puppet show or meet Santa could work
- Give customers some gift buying inspiration - ten easy Christmas gift ideas, alternative Secret Santa ideas
Tip: Remember that Christmas is a great time to make connections with your customers and build good feeling around your brand.
Just remember to let as many people as possible know what you've got planned! A Christmas SMS marketing campaign is an simple way to let everyone know what you're planning.
Christmas Mobile Marketing Plan
- Let your customers what event or special offer you're planning with a text message with sufficient time to go before the event. 'One free glass mulled wine for every customer.'
- Send a reminder on the day of your event. 'Why not pop in this afternoon for a hot glass of our Mulled Wine'.
- An initial announcement followed by another reminder nearer to the day is enough, there;s no need to bombard your subscribers.
- Remember to send a thank you text message a day or two following your event.
Are you running any Christmas marketing events or promotions? We’d love to hear about it! Let us know in the comments below, on our Facebook page or Twitter.
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